Marketing

3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…
Blog

How to Optimize Your Content for SEO

Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has…