Working with dozen’s of the world’s best publishers, we talk with our partners everyday on the overall challenges facing both their business and the overall 2020 media landscape. Here’s our take of 7 major issues that publishers face.
February 24, 2020
February 7, 2020
Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
January 21, 2020
Revcontent launches video marketplace to give social media advertisers a new avenue for open web traffic. As the only native network to offer video content styles to advertisers, this innovative solution was built in response to high demand from clients who will now have the ability to upload their own video content.