Native Advertising

7 Major Publisher Issues in 2020

Working with dozen’s of the world’s best publishers, we talk with our partners everyday on the overall challenges facing both their business and the overall 2020 media landscape. Here’s our take of 7 major issues that publishers face.

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Native Advertising

How Ad Tech Partners Could Actually Cost Publishers Revenue

Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.