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How Ad Tech Partners Could Actually Cost Publishers Revenue

Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.

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Putting the Advertiser First

How Revcontent Puts The Advertiser First Every company struggles with two essential goals: profit and client satisfaction. It’s no surprise that it’s very difficult to attain both because these goals are often at the expense…