Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
February 7, 2020
One advertiser launched on Revcontent around May 2019. After struggling with a few issues that caused them to spend $0 a day, he’s now spending between $5-8K a day in profitable traffic.