Marketing

3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…
Marketing

4 E-Commerce Trends That Drive Sales

Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…
Marketing

How to Spread Brand Awareness Online

No matter your industry or niche, having a strong online presence should be a top priority for your organization these days. Now more than ever before, consumers of all types engage with businesses, publications, marketers…

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