Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…
You’ve probably heard the term ‘personas’ before, but what exactly does this mean and why is it important? What is a persona? Buyer personas refer to a fictional character that is created to represent a…
Native advertising has been around for years, yet there are still many misconceptions about this form of advertising. Here are the 3 most common misconceptions, and why they are not true: #1: Native Advertising is…
More and more, we are seeing businesses engaging in content marketing as part of their overall inbound marketing strategy. By delivering useful content to the right audiences, you can build brand recognition, improve your SEO,…
