Marketing

Brand Awareness: Powerful Campaign Examples

March 1, 2020
Brand awareness is a crucial part of your success. It’s the level of recognition that people have with your brand. This begins with people having knowledge about your brand in the first place. If your…
Marketing

3 Tools for Measuring Brand Awareness

June 20, 2019

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…

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Marketing

How to Create a Strong Call-To-Action

June 12, 2019
Your call-to-action is one of the most important aspects of your marketing efforts. Whether it’s getting users to read your blog post, subscribe to your newsletter or sign up for your services, your CTA is…
Marketing

4 E-Commerce Trends That Drive Sales

June 10, 2019
Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…
Marketing

Why Brands Should Invest in Influencer Marketing

May 31, 2019
Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it’s showing no signs of slowing down anytime soon. This year, influencer marketing is projected to become…