Marketing

Mobile Marketing Tips for an On-The-Go Audience

A Mobile-Friendly Website A mobile-friendly website is one of the most important factors in engaging mobile users. You should ensure that the design and navigation on your site is seamless, nondisruptive and fast-loading. Your buttons…
Marketing

Brand Awareness: Powerful Campaign Examples

Brand-awareness is a crucial part of your success. It’s the level of recognition that people have with your brand. This begins with people having knowledge about your brand in the first place. If your customers…
Marketing

3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…

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Marketing

How to Create a Strong Call-To-Action

Your call-to-action is one of the most important aspects of your marketing efforts. Whether it’s getting users to read your blog post, subscribe to your newsletter or sign up for your services, your CTA is…
Marketing

4 E-Commerce Trends That Drive Sales

Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…