Marketing

3 Tools for Measuring Brand Awareness

June 20, 2019
What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…
Marketing

4 E-Commerce Trends That Drive Sales

June 10, 2019

Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…

Read more
Marketing

How to Spread Brand Awareness Online

August 17, 2018
No matter your industry or niche, having a strong online presence should be a top priority for your organization these days. Now more than ever before, consumers of all types engage with businesses, publications, marketers…