Marketing

Brand Awareness: Powerful Campaign Examples

Brand awareness is a crucial part of your success. It’s the level of recognition that people have with your brand. This begins with people having knowledge about your brand in the first place. If your…
Marketing

3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…
Marketing

4 E-Commerce Trends That Drive Sales

Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…

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Marketing

How to Spread Brand Awareness Online

No matter your industry or niche, having a strong online presence should be a top priority for your organization these days. Now more than ever before, consumers of all types engage with businesses, publications, marketers…