3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…

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Most Common Branding Mistakes & How to Avoid Them

Your brand says a lot about your company. It tells the story of your business, communicates your message to your target audience, and it visually represents you to the rest of the world. No pressure,…