Marketing

5 Common Content Mistakes to Avoid

Neglecting Your Headline Many marketers neglect their headlines, but this should be front-and-center in your content strategy. Your content might be highly engaging and personalized, but if nobody wants to click on it, what’s the…

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Marketing

Why Brands Should Invest in Influencer Marketing

Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it’s showing no signs of slowing down anytime soon. This year, influencer marketing is projected to become…
Blog

How to Optimize Your Content for SEO

Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has…