Native Advertising

3 Essential Native Content Tips

Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…

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Marketing

The Buyer's Journey: Content for Each Stage

It’s very rare that a consumer sees your product or service for the very first time, and decides to purchase it right then and there. With so many options out there, consumers have become research-obsessed….
Marketing

4 Key Strategies to Increase Website Traffic

Growing quality website traffic is something that every business strives for, whether they are just starting off or well-established. There are so many resources out there for growing traffic, so for those just starting off,…
Marketing

How to Create a Strong Call-To-Action

Your call-to-action is one of the most important aspects of your marketing efforts. Whether it’s getting users to read your blog post, subscribe to your newsletter or sign up for your services, your CTA is…
Marketing

4 E-Commerce Trends That Drive Sales

Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…

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Marketing

5 Common Content Mistakes to Avoid

Neglecting Your Headline Many marketers neglect their headlines, but this should be front-and-center in your content strategy. Your content might be highly engaging and personalized, but if nobody wants to click on it, what’s the…
Marketing

Why Brands Should Invest in Influencer Marketing

Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it’s showing no signs of slowing down anytime soon. This year, influencer marketing is projected to become…