Native Advertising

3 Essential Native Content Tips

Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…

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Marketing

5 Common Content Mistakes to Avoid

Neglecting Your Headline Many marketers neglect their headlines, but this should be front-and-center in your content strategy. Your content might be highly engaging and personalized, but if nobody wants to click on it, what’s the…
Marketing

Why Brands Should Invest in Influencer Marketing

Influencer marketing has taken the digital marketing world by a storm over the past couple of years, and it’s showing no signs of slowing down anytime soon. This year, influencer marketing is projected to become…