COVID-19 was a roller coaster for the entire world. In digital media, it wreaked havoc on publishers as well. With decreasing CPMs across the industry, Minute Media needed to turn to a team that could help them battle revenue loss due to the pandemic.
Minute Media chose Revcontent.
Through Revcontent’s flexibility and dedication to an excellent user experience, Minute Media saw an immediate uplift in CPMs by 35%.
As the process continued, Revcontent focused on giving updates on performance, tips on utilizing their platform, and custom data visualizations. These visuals displayed the information needed to formulate editorial and revenue decisions.
Global VP of Demand and Business Development at Minute Media, Tom Webster, said: “Revcontent consistently exceeds its guarantee floor, driving powerful performance for Minute Media properties. We found the team highly responsive and dedicated to agility, flexibility, and care with helping us optimize for the best user experience.”
In a world ravaged by a pandemic, it feels like no industry is safe from crises. But, with the right tools, Revcontent helped Minute Media and countless publishers handle this hectic era.
“Our focus on flexibility coupled with an accessible, robust, and data-centric toolset left us well poised to adapt client solutions and strategies quickly in the face of unforeseen industry trends.” – Kaylee Hart, Director of Account Management at Revcontent