Mobile Marketing Tips for an On-The-Go Audience

Mobile Marketing Tips for an On-The-Go Audience

A Mobile-Friendly Website

A mobile-friendly website is one of the most important factors in engaging mobile users. You should ensure that the design and navigation on your site is seamless, nondisruptive and fast-loading. Your buttons should be easily legible and easy to click on, and your landing pages should be clear and concise. If your desktop website is text-heavy, try breaking it up into shorter sections so it’s easier to digest. A clear CTA is also an important aspect of an optimized mobile site. For example, CTAs such as “contact us” or “register now” that float on the page make it easier for users to take action. A search and navigation bar that are always visible is also a great way to help users quickly find what they are looking for.

The loading time on your site also plays a factor in whether users decide to abandon your site or not. According to Think with Google, a one-second delay can impact your conversion rates by up to 20%. There are a few quick ways to improve your page speed. For example, ensure that your graphics are compressed, enable caching and eliminate any unnecessary code.

SEO on Mobile

A couple of years ago, Google announced that it was switching to mobile-first indexing. What does this mean? The mobile version of your content is what will be used for indexing and search engine ranking. To put it simply, Google is focusing on primarily helping mobile users find what they are looking for. Mobile searches have surpassed desktop, so if you aren’t focusing your SEO efforts on mobile-users, you might be missing out on a chunk of your audience. 

Local Marketing

As mobile-users are always searching on-the-go, it is important to establish a local presence on Google. For instance, more and more users used the term “near me” in their searches. Fewer people are including zip codes or cities in their searches because they assume the result will be automatically relevant to them. For instance, “Where can I buy new sneakers near me,” or “Best seafood restaurants near me” are common examples of how people expect relevance. Optimizing your Google My Business page is essential for local searches. This will allow you to manage your business’s information, add images, reviews and enhance the overall first impression that users have with your business.

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