Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.
Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click articles and then return quickly to Facebook.
We also used machine-learning technology to analyze examples of clickbait headlines Facebook is looking for. Read that list here.
Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click articles and then return quickly to Facebook.
- The headline withholds information required to understand what the content of the article is;
2. The headline exaggerates the article to create misleading expectations for the reader.
With organic reach always a primary goal for social media, take this news into account when brainstorming and creating editorial headlines in order to not lose your reach. Research shows users want to see authentic stories, so creating valuable, engaging content is always the way to go.
For more info on best publishing practices for Facebook, check out their guide, which is actually very detailed and informative.
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