Last week, the Revcontent team traveled 14 hours to Barcelona for Digiday Publishing Summit Europe, joining premium European publishers as they spoke about content monetization and the increasing importance of video. Trey Brenner, Revcontent’s Director of Business Development, presented a keynote speech on one of the hot topics of the conference: native advertising.
As more brands turn to native ads to monetize across all platforms and devices, there is significant concern about partnering with the right network. Partnering with the right content recommendation network can be the difference between massively increasing your site’s performance or actually diminishing your user experience.
Transparency is a concern when it comes to choosing a content recommendation partner. Revcontent is the only native platform that puts partners in control of their content filters with complete transparency to both publishers and advertisers. Other networks don’t offer this transparency, which is a problem for businesses focused on protecting their brand. Brenner spoke to this fear:
“We offer full transparency to our advertisers, which rewards brands with a significant lift in revenue as advertisers can target and tailor their content to their unique audience.”
Our platform offers 100% transparency, so brands are never left wondering about numbers. Data integrity is another topic we’ve consistently stressed the importance of. Without accurate reporting and data, a publisher could be missing out on key insights or substantial revenue.
Brenner said, “We put our money where our mouth is and mitigate your risk by guaranteeing you 125% of your current returns.”