Native Advertising Archives | Revcontent

Essential Native Advertising Tips for Beginners

November 3, 2020

For advertisers, native advertising provides a huge opportunity to get people to pay attention to their brand and buy their products. With these essential tips, beginners can get started in no time: Determine Your Native…

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Best Holiday Marketing Tips from Advertising Experts

October 27, 2020

We spent the week asking our Revcontent experts for their best holiday marketing tips and here’s a roundup of our team’s favorite ideas for making your holiday spending better than ever.

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Black Friday Marketing Tips from Revcontent

October 21, 2020

With consumer spending expected to hit $1.035 trillion dollars this year, it’s critical to consume Cyber Monday and Black Friday marketing tips to get your campaigns prepared.

Native Advertising

Building a Lead Generation Native Ad Campaign From Scratch

June 17, 2020

This is a guest post from Joinative Content Marketer, Adelina Karpenkova. Joinative is a native advertising agency and SaaS for performance-driven advertisers. With its native advertising reporting tool, advertisers can access informative reports and dashboards…

Native Advertising

Best-Performing Headlines and Creatives in Native Advertising: Guest Post from Voluum

June 1, 2020

Here are Voluum’s best suggestions on how to make your creatives and headlines stand out and bring results in the world of native advertising.

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Developing Performance Creatives with Revcontent

May 18, 2020

There’s no better way to increase volume without hurting your bottom line than to optimize your images and headlines for the highest CTR possible. Here’s how to build high performance creatives on Revcontent.

Native Advertising News

Zip Code Targeting Launches as New Layer of Granularity for Advertisers

April 8, 2020

Revcontent launches Zip Code and DMA targeting, a critical layer of granularity for advertisers looking to attract relevant customers to geo-constrained products and offers, capitalizing on markets worth more to their brand and adjusting costs accordingly.

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How to Maintain Profitable, Scaled Campaigns During COVID-19

March 27, 2020

No matter the reason CPA seems to be rising on social media, perhaps due to consumers not spending money and stocking up cash piles, it’s normal to want to maintain profitable campaigns. Also, you might be wondering, “Is it possible to not only maintain but scale during this time?” Let’s discuss maintaining profitable, scaled campaigns on Revcontent.

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7 Major Publisher Issues in 2020

February 24, 2020

Working with dozen’s of the world’s best publishers, we talk with our partners everyday on the overall challenges facing both their business and the overall 2020 media landscape. Here’s our take of 7 major issues that publishers face.

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How Ad Tech Partners Could Actually Cost Publishers Revenue

February 7, 2020

Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.

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