FeaturedNative Advertising

How Ad Tech Partners Could Actually Cost Publishers Revenue

Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
Native Advertising

Native Advertising Mistakes to Avoid

You Haven’t Narrowed Down Your Audience Those that have a thorough understanding of their specific audience are most likely to achieve great results with native content.  If you aren’t sure where to start, creating audience…
Native Advertising

3 Essential Native Content Tips

Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…

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Native Advertising

3 Reasons to Invest in Native Advertising

Native advertising provides a large number of benefits for publishers and advertisers alike. Check out these three reasons why your business should invest in native advertising: Increase Brand Awareness One of the top priorities for…