FeaturedNative Advertising

How to Maintain Profitable, Scaled Campaigns During COVID-19

No matter the reason CPA seems to be rising on social media, perhaps due to consumers not spending money and stocking up cash piles, it’s normal to want to maintain profitable campaigns. Also, you might be wondering, “Is it possible to not only maintain but scale during this time?” Let’s discuss maintaining profitable, scaled campaigns on Revcontent.
FeaturedNative Advertising

How Ad Tech Partners Could Actually Cost Publishers Revenue

Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.

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