This is a guest post from Joinative Content Marketer, Adelina Karpenkova. Joinative is a native advertising agency and SaaS for performance-driven advertisers. With its native advertising reporting tool, advertisers can access informative reports and dashboards…
Revcontent launches Zip Code and DMA targeting, a critical layer of granularity for advertisers looking to attract relevant customers to geo-constrained products and offers, capitalizing on markets worth more to their brand and adjusting costs accordingly.
Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
We spent the week asking our Revcontent experts for their best holiday marketing tips and here’s a roundup of our team’s favorite ideas for making your holiday spending better than ever.