No matter the reason CPA seems to be rising on social media, perhaps due to consumers not spending money and stocking up cash piles, it’s normal to want to maintain profitable campaigns. Also, you might be wondering, “Is it possible to not only maintain but scale during this time?” Let’s discuss maintaining profitable, scaled campaigns on Revcontent.
7 Major Publisher Issues in 2020
February 24, 2020
Working with dozen’s of the world’s best publishers, we talk with our partners everyday on the overall challenges facing both their business and the overall 2020 media landscape. Here’s our take of 7 major issues that publishers face.
How Ad Tech Partners Could Actually Cost Publishers Revenue
February 7, 2020
Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
The Ultimate Native Advertising Guide for 2020
November 26, 2019
The Ultimate Native Advertising Guide for 2020 Everything You Need to Know About Native Advertising and Making It Work for You As a marketer, you are always looking for the best ways to reach your…
Black Friday Marketing Tips from Revcontent
November 21, 2019
With consumer spending expected to hit $1.035 trillion dollars this year, it’s critical to consume Cyber Monday and Black Friday marketing tips to get your campaigns prepared.
Best Holiday Marketing Tips from Advertising Experts
November 19, 2019
We spent the week asking our Revcontent experts for their best holiday marketing tips and here’s a roundup of our team’s favorite ideas for making your holiday spending better than ever.
Native Advertising Mistakes to Avoid
August 19, 2019
You Haven’t Narrowed Down Your Audience Those that have a thorough understanding of their specific audience are most likely to achieve great results with native content. If you aren’t sure where to start, creating audience…
3 Essential Native Content Tips
August 7, 2019
Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…
3 Reasons to Invest in Native Advertising
July 24, 2019
Native advertising provides a large number of benefits for publishers and advertisers alike. Check out these three reasons why your business should invest in native advertising: Increase Brand Awareness One of the top priorities for…
5 Tips for Writing Native Advertising Headlines
July 16, 2019
Your headlines are what helps users determine whether your ad is worth clicking on or not. This is one of the most important aspects of your content strategy, so we’ve put together 5 tips that…
