Marketing

3 Website Monetization Mistakes to Avoid

The goal of almost every website is to generate revenue. However, website monetization isn’t a cookie-cutter process. Are you putting in a lot of work to monetize your site and you still aren’t achieving great…

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Marketing

Here’s Why Landing Pages Are More Important Than Ever

As content marketing continues to remain a growing trend for brands and publishers, having an optimal landing page experience is more important than ever.   More brands, publishers, and performance marketers are harnessing the power of…
Marketing

The Buyer's Journey: Content for Each Stage

It’s very rare that a consumer sees your product or service for the very first time, and decides to purchase it right then and there. With so many options out there, consumers have become research-obsessed….
Marketing

3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…
Marketing

How to Create a Strong Call-To-Action

Your call-to-action is one of the most important aspects of your marketing efforts. Whether it’s getting users to read your blog post, subscribe to your newsletter or sign up for your services, your CTA is…

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Marketing

4 E-Commerce Trends That Drive Sales

Consumers are shopping online more than ever, with e-commerce sales expected to surpass 735 billion by 2023. With so many shoppers researching products online, it is crucial for e-commerce brands to stay ahead of the…
Marketing

5 Common Content Mistakes to Avoid

Neglecting Your Headline Many marketers neglect their headlines, but this should be front-and-center in your content strategy. Your content might be highly engaging and personalized, but if nobody wants to click on it, what’s the…