Marketing

Brand Awareness: Powerful Campaign Examples

Brand awareness is a crucial part of your success. It’s the level of recognition that people have with your brand. This begins with people having knowledge about your brand in the first place. If your…
Marketing

7 Best Affiliate Programs of 2020

7 Best Affiliate Programs of 2020 Affiliate marketing is a great opportunity to make money from your blog or website without the headache of directly buying, selling and delivering products. However, it is important to…

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Marketing

Here’s Why Landing Pages Are More Important Than Ever

As content marketing continues to remain a growing trend for brands and publishers, having an optimal landing page experience is more important than ever.   More brands, publishers, and performance marketers are harnessing the power of…
Marketing

The Buyer's Journey: Content for Each Stage

It’s very rare that a consumer sees your product or service for the very first time, and decides to purchase it right then and there. With so many options out there, consumers have become research-obsessed….
Marketing

3 Tools for Measuring Brand Awareness

What is brand awareness? Brand awareness refers to how familiar people are with your brand. For example, most people don’t think twice about purchasing a Coca-Cola product compared to a lesser-known competitor, because it’s so…
Marketing

How to Create a Strong Call-To-Action

Your call-to-action is one of the most important aspects of your marketing efforts. Whether it’s getting users to read your blog post, subscribe to your newsletter or sign up for your services, your CTA is…

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