Marketing

How to Earn Trust On Your E-Commerce Site

Establishing trust with your customers is key to driving conversions and keeping your audience coming back for more. While your online advertising and digital marketing efforts are essential to building credibility for your brand, your…

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Marketing

Simple Lead Generation Strategies Drive Results

What is Lead Generation? Lead generation refers to the process of identifying potential customers for your products or services. A lead is someone who has shown interest in your products or services. Lead generation is…
Marketing

How to Reduce Your Website's Bounce Rate

Meta Descriptions Your meta descriptions can have a large impact on your site’s bounce rate. Let’s say someone is searching for specific information through the search engine, and your page is one of the top…
Marketing

Native Advertising Mistakes to Avoid

You Haven’t Narrowed Down Your Audience Those that have a thorough understanding of their specific audience are most likely to achieve great results with native content.  If you aren’t sure where to start, creating audience…

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Marketing

How to Create an Effective Content Strategy

Determine your goals Every content strategy should have a specific goal in mind. Whether your goal is to increase your brand awareness, increase sales or drive higher traffic to your site, planning your goals ahead…
Marketing

3 Essential Native Content Tips

Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…
Marketing

Brand Awareness: Powerful Campaign Examples

Brand-awareness is a crucial part of your success. It’s the level of recognition that people have with your brand. This begins with people having knowledge about your brand in the first place. If your customers…