FeaturedNative Advertising

How to Maintain Profitable, Scaled Campaigns During COVID-19

March 27, 2020
No matter the reason CPA seems to be rising on social media, perhaps due to consumers not spending money and stocking up cash piles, it’s normal to want to maintain profitable campaigns. Also, you might be wondering, “Is it possible to not only maintain but scale during this time?” Let’s discuss maintaining profitable, scaled campaigns on Revcontent.
FeaturedNative Advertising

How Ad Tech Partners Could Actually Cost Publishers Revenue

February 7, 2020
Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
FeaturedNews

Revcontent Launches Industry-First Video Marketplace

January 21, 2020
Revcontent launches video marketplace to give social media advertisers a new avenue for open web traffic. As the only native network to offer video content styles to advertisers, this innovative solution was built in response to high demand from clients who will now have the ability to upload their own video content.