Leading CBD brand, Tommy Chong’s CBD, hits 533% profitability on scaled Revcontent ad spend with help of Brax’s third-party optimizer to manage thousands of dollars a day in budget.
Developing Performance Creatives with Revcontent
May 18, 2020
There’s no better way to increase volume without hurting your bottom line than to optimize your images and headlines for the highest CTR possible. Here’s how to build high performance creatives on Revcontent.
No matter the reason CPA seems to be rising on social media, perhaps due to consumers not spending money and stocking up cash piles, it’s normal to want to maintain profitable campaigns. Also, you might be wondering, “Is it possible to not only maintain but scale during this time?” Let’s discuss maintaining profitable, scaled campaigns on Revcontent.
As coronavirus shakes up the entire media industry, we’re sharing how its affecting media brands and publishers as well as short-term performance solutions that can help fill revenue gaps.
7 Major Publisher Issues in 2020
February 24, 2020
Working with dozen’s of the world’s best publishers, we talk with our partners everyday on the overall challenges facing both their business and the overall 2020 media landscape. Here’s our take of 7 major issues that publishers face.
How Ad Tech Partners Could Actually Cost Publishers Revenue
February 7, 2020
Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.
Revcontent Launches Industry-First Video Marketplace
January 21, 2020
Revcontent launches video marketplace to give social media advertisers a new avenue for open web traffic. As the only native network to offer video content styles to advertisers, this innovative solution was built in response to high demand from clients who will now have the ability to upload their own video content.
Best Holiday Marketing Tips from Advertising Experts
November 19, 2019
We spent the week asking our Revcontent experts for their best holiday marketing tips and here’s a roundup of our team’s favorite ideas for making your holiday spending better than ever.
Taboolabrain: An Op Ed
October 3, 2019
A candid perspective on what Taboolabrain means for publishers reliant on content recommendation revenue.
