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How Ad Tech Partners Could Actually Cost Publishers Revenue

Ad tech partners are built into the publisher ecosystem to give them much-needed revenue…but what happens when their technology actually ends up costing a publisher revenue? As many publishers renew their focus on organic search rankings and SEO, media brands are relearning how to play by Google’s rules, and those rules heavily include page load time as a major factor in determining organic page rankings.

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Revcontent Launches Industry-First Video Marketplace

Revcontent launches video marketplace to give social media advertisers a new avenue for open web traffic. As the only native network to offer video content styles to advertisers, this innovative solution was built in response to high demand from clients who will now have the ability to upload their own video content.
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8 Reasons to Test Out the New Revcontent

We heard you. There were features and improvements to the Revcontent network that advertisers wanted to better set up and optimize your campaigns. So our team put additional time into improvements and features that topped…