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When partnering with a content recommendation engine, you’re in the perfect position to drive high-quality traffic to your site. However, based on your data, you know some campaigns perform significantly better than others. How do you determine what components of a campaign are successful and what doesn’t connect with your audience? Optimization is key to testing out what performs the best for your audience.

Boom! You created the world’s next big viral content site. You have a great name, solid content, and enough server bandwidth to support the entire population of North America viewing your site concurrently. However, you don’t know how to structure your content pages for maximum user engagement.