When partnering with a content recommendation engine, you’re in the perfect position to drive high-quality traffic to your site. However, based on your data, you know some campaigns perform significantly better than others. How do you determine what components of a campaign are successful and what doesn’t connect with your audience? Optimization is key to testing out what performs the best for your audience.
August 20, 2015
August 18, 2015
In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites.
“The average person sees more than 1,700 banner ads every month, and is more likely become a Navy SEAL than they are to click on one.” – Hubspot “77 percent of all online display ads are never seen.” – ClickZ “Only one percent of traffic to most stores is driven by ads.” – Conductor
Boom! You created the world’s next big viral content site. You have a great name, solid content, and enough server bandwidth to support the entire population of North America viewing your site concurrently. However, you don’t know how to structure your content pages for maximum user engagement.