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15 Marketing Statistics You Need To Know

March 21, 2016

The way brands market and advertise is constantly changing, even month to month, as better practices are implemented and new channels emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly…

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Revcontent Is Brand Protection On Autopilot

February 9, 2016
When exploring native and content recommendation, one of the top priorities for brands is brand protection. It’s critical for the most well-respected media brands to maintain the high-quality their users are accustomed to, and we’re excited to have the platform and the technology to offer complete brand protection.
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3 Business New Year's Resolutions You Won't Drop By February

February 1, 2016
For everyone who made New Years resolutions in December, February is the month where 80% of resolutions are dropped, says Prevention.com. What good are resolutions if you stick to them for only one month? Resolutions are often centered around improvement, and to be successful goals, they should be both specific and realistic. Instead of being like 80% of Americans, use February to create new resolutions that might better align with your professional goals.
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5 Ways To "Sleigh" Your Holiday Marketing

December 9, 2015

Now that the holiday shopping season is heavily upon us, remember these 5 very important ways to sleigh your holiday marketing this year. 1. Plan and Budget Ahead Holiday campaigns are some of the most…

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Being Mobile-Optimized: With Small Screens Come Big Opportunities

December 1, 2015
We live in a mobile age where people are spending more time on mobile devices than ever before. With smartphones dominating the market, it is essential to understand the overall effect and increased opportunities mobile can have on your site and content engagement. According to the June 2015 Ericsson Mobility Report, the growth of mobile traffic will be exponential in the coming years, with Ericsson predicting that there will be some 6.1 billion smartphones in circulation by the year 2020. And, even with this incredible growth prediction, mobile remains as equally important right now.
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3 Ways Revcontent Maximizes Your ROI

November 23, 2015
Working with Revcontent is a content recommendation experience like no other. Revcontent powers 150 billion content recommendations per month, and while we’re not the largest network, our platform is second to none. The Revcontent Tech…
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Easy Tricks to Drive Traffic from Content Recommendations

August 20, 2015

When partnering with a content recommendation engine, you’re in the perfect position to drive high-quality traffic to your site. However, based on your data, you know some campaigns perform significantly better than others. How do you determine what components of a campaign are successful and what doesn’t connect with your audience? Optimization is key to testing out what performs the best for your audience.

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Introducing Revcontent Mobile Toaster

August 18, 2015
In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites.
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Content Recommendation Engine vs. Traditional Online Advertising

August 12, 2015
“The average person sees more than 1,700 banner ads every month, and is more likely become a Navy SEAL than they are to click on one.” – Hubspot “77 percent of all online display ads are never seen.” – ClickZ “Only one percent of traffic to most stores is driven by ads.” – Conductor