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Revcontent Launches Industry-First vCPM

With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, Revcontent is excited to announce the launch of vCPM bidding. While…
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The 12 Days of Interest Targeting

  Holiday shopping is frighteningly close, and now is the perfect time to reach your target audience. E-commerce campaigns rise 16.6% during the holiday season, and with so many platforms, it can be hard to know…

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Revcontent at DMEXCO

After flying our team in from around the globe, we were excited to get to work at dmexco! With a record-breaking 50,700 attendees, we broke on to the scene as dmexco newbies and had an…

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Facebook's Push for Authentic Communication

Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.  Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out…