Revcontent Launches Industry-First vCPM

With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, Revcontent is excited to announce the launch of vCPM bidding. While…

The 12 Days of Interest Targeting

  Holiday shopping is frighteningly close, and now is the perfect time to reach your target audience. E-commerce campaigns rise 16.6% during the holiday season, and with so many platforms, it can be hard to know…

Read more

Revcontent at DMEXCO

After flying our team in from around the globe, we were excited to get to work at dmexco! With a record-breaking 50,700 attendees, we broke on to the scene as dmexco newbies and had an…

Read more

Facebook's Push for Authentic Communication

Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.  Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out…