Marketing

Native Advertising Mistakes to Avoid

You Haven’t Narrowed Down Your Audience Those that have a thorough understanding of their specific audience are most likely to achieve great results with native content.  If you aren’t sure where to start, creating audience…

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Marketing

3 Essential Native Content Tips

Nail down your target audience Those that are aware of their potential audience are most likely to achieve great results with native content. It’s important to consider your audience’s demographic factors. If you aren’t sure…
Marketing

Brand Awareness: Powerful Campaign Examples

Brand-awareness is a crucial part of your success. It’s the level of recognition that people have with your brand. This begins with people having knowledge about your brand in the first place. If your customers…
Marketing

Here’s Why Landing Pages Are More Important Than Ever

As content marketing continues to remain a growing trend for brands and publishers, having an optimal landing page experience is more important than ever.   More brands, publishers, and performance marketers are harnessing the power of…
Marketing

The Buyer's Journey: Content for Each Stage

It’s very rare that a consumer sees your product or service for the very first time, and decides to purchase it right then and there. With so many options out there, consumers have become research-obsessed….
Marketing

4 Key Strategies to Increase Website Traffic

Growing quality website traffic is something that every business strives for, whether they are just starting off or well-established. There are so many resources out there for growing traffic, so for those just starting off,…