We heard you.
There were features and improvements to the Revcontent network that advertisers wanted to better set up and optimize your campaigns.
So our team put additional time into improvements and features that topped your priority list. Here are the top eight recent improvements that Revcontent Advertisers wanted the most.
Bid By Widget
To give advertisers more granular control of their targeting, we added the ability to adjust CPC bids at the individual widget level through Bid By Widget.
If you notice a specific widget or set of widgets performs better than others, and you want additional inventory, you are now able to adjust the bid amount for those widgets individually, instead of across an entire topic, or brand. Additionally, if you have a widget or set of widgets that don’t perform as well, you can lower the CPC for those widgets to a price-point that keeps you ROI-positive.
Traffic Distribution & Pacing
With new Traffic Distribution & Pacing controls, advertisers’ budgets spend more consistently with a lower risk of blowing out a budget. With better distribution, advertisers can test out widgets across the network evenly and assess what performs best. Default distribution stays on until you adjust widget bid up or down.
Visibility Into Publisher by Widget
Advertisers may notice that widget IDs are mapped to their respective domains to add an extra layer of transparency into the traffic they are buying. Not every widget is tied directly to a specific domain, app or push traffic so some widgets instead display a “domain” that is unique by publisher account rather than a resolving an actual URL.
Segmentation of Adblock Traffic
You can now block or target all Adblock Traffic specifically for your campaigns. This segmentation helps optimize campaigns based on the specific goals you have set for your campaign.
We declared war on bad traffic. Low-quality publishers? Terminated. Bots? Disabled. Fraud? Booted.
What good is tons of traffic if it doesn’t convert to sales or audience? By introducing new publisher standards, rolling out new technology and implementing new third-party monitoring, we significantly improved the quality of the traffic throughout our network.
Account Level Blacklisting
We discontinued whitelists and transitioned all existing whitelists over to blacklists. All existing whitelists were automatically transformed to blacklists consisting of all active widget IDs NOT included in the original whitelist.
To give you the ability to hit KPIs across all sources, we introduced fractional bidding in 2018. Fractional bidding allows advertisers to bid on traffic down to the tenth of a percent so they can bid on and get traffic from placements that they may have otherwise disabled.
Don’t just take our word for it; test us out with a new campaign to see for yourself.