4 Ways to Expand Your Content’s Reach and Increase Engagement

With today’s marketers competing for consumers’ attention, it is vital for brands to explore different mediums for distributing their content in in order to get it in front of the right audience. Nobody wants to craft spectacular content, only to see it disappear into cyberspace with little engagement or exposure.

Here are 3 tips for expanding your content’s reach and increasing engagement:

Content Distribution Platforms

You put a ton of work into producing great content in hopes to see a significant ROI. But what if you aren’t reaching the right audience? It’s key to not only reach your target audience, but to be able to connect with them on a deeper level. 

Content distribution platforms such as Revcontent are a great way to put your brand in front of a highly engaged audience. Your content can potentially be placed on premium websites such as Forbes, The Atlantic, and Newsweek.

Compared to similar platforms, Revcontent’s targeting functionality is 3X more personal and granular. The personalization technology is so in-depth that it is able to hone into a user’s true self, which will allow your brand to reach the right users at the right time. Click here to try it out for yourself. 


Branded Audio: Podcasts

Auditory learners make up 30% of the population. This means that there is a significant chunk of your audience that you might not be reaching by just publishing written or visual content.

Studies show that podcast listening in on the rise, growing by 23% between 2015 and 2016.  Just since 2013, it has increased by 75%. A great reason to incorporate podcasts into your content strategy is to increase brand awareness, and if used correctly, it can allow people to really connect with your brand. According to Edison Research,  71% of podcasts in 2016 were listened to from a tablet or smart phone, making them effective for reaching an on-the-go audience. 

Leveraging podcasts into your marketing strategy is a great platform for discussing trending industry topics, and putting an actual voice with your brand to build trust. Most importantly, it allows you to position yourself as an industry leader.

Keep in mind that podcasts should not be used to aggressively sell to your audience. It should provide true value to your listeners, by storytelling or using a conversational tone. Take it from brands such as General Electric. GE’s popular podcast, The Message, ran from October to November 2015 and had 4.4 million downloads. The brand gets creative through storytelling, rather than interrupting listeners with a 30-second commercial pitching their products.


Influencers and User-Generated Content

The collaboration between big brands and influencers has already been dominating 2017. Leveraging influencers into your content strategy is a great way to reach your niche audience, drive brand engagement, and increase traffic. It’s important to remember that you don’t have to choose an influencer with the largest social media following. This should be someone who’s overall identity and social media presence aligns with your brand – someone who fits into your niche. You probably wouldn’t choose a fitness guru to promote your trendy (read: unhealthy) ice cream brand. 

Some of the best salespeople you have are your own customers, and allowing them to narrate your brand’s success stories can significantly impact your brand’s reputation and exposure.


Studies show that 92% of consumers trust peer recommendations above all other forms of advertising. Whether it’s an Instagram photo featuring your product, user reviews, a high number of shares, or a tweet that compliments your company, user-generated content campaigns have the potential to improve brand engagement, increase exposure and drive sales.

Repurpose and Recycle

Repurposing your content involves taking a single idea and expanding it into several different content pieces. There are many benefits to this, one being the time and effort you put into producing great content, so why not increase your reach as much as possible?

Let’s say you wrote an informational blog post.  This can be repurposed into an infographic, a podcast, video tutorial, or even broken out into several social media posts. Repurposing your content is great because you can serve different types of audiences, while minimizing time and effort. Some people might prefer to read a lengthy blog post, while others would  rather watch a video or read a short infographic. Once you have set an effective content distribution plan, you will be able to maximize your content’s reach.


Powering 250 billion recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about expanding your content’s audience, sign up or visit our website.  

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About author

As Brand Manager for Revcontent, Charlie serves as head of the PR team.

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