What is SEO?
If you’ve ever searched for your business on Google and saw your listing on the very bottom of the page, you might be missing out on quality website visitors. For those looking to improve their online presence and generate higher traffic, SEO is a no-brainer.
SEO is a strategy that helps your content appear higher in search engines, which is critical to gaining traffic and engagement on your site. Search engine algorithms determine the most relevant results based on the user’s search, so it’s key to optimize in order to be successful.
Why does SEO matter?
Without a solid SEO strategy, you might be missing out on valuable site visitors. The stats speak for themselves:
- 57% of B2B marketers stated that SEO generates more leads than other marketing initiatives
- 75% of people never scroll past the first page of the search engines
- 87% of smartphone users use search engines at least twice a day
- Organic SEO is about 5.66X better than paid search ads
The key elements to focus on:
Keywords: You can begin by researching keywords to find your ideal target. Once you’ve nailed down your keywords, you should also take into account your title, use of headers, meta descriptions and optimized images.
Content: The quality of your content is also a huge factor in improving your SEO. In fact, content marketing is one of the most effective SEO tactics. For instance, if you owned a flower shop, you could create engaging blog posts about types of flowers, tips on how to grow them and more. The key is to create content that your target audience might be looking for. A person who wants to learn how to grow flowers will end up finding your blog posts in the search engine, which could lead to a valuable customer.
Backlink building: Improving your SEO doesn’t always have to take place directly on your site. Building backlinks from other websites is a great way to build authority. For instance, guest blogging and creating highly shareable content are some ways you can achieve this.
Optimizing for search engines is essential to your brand’s success. Your search engine ranking is a great way to build trust and credibility, deliver higher quality traffic and generate a higher ROI than other marketing initiatives. A great SEO strategy is not based on a single factor, but focusing on the quality of your content and building a better user experience is a great place to start.