TechCrunch: Revcontent & CEO John Lemp “trying to get rid of misinformation with help from the Poynter Institute”

CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network. To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged).

Revcontent and CEO John Lemp were recently featured in an article by TechCrunch and Senior Writer Anthony Ha for their efforts to combat fake news and misinformation. “CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, […]

Read More

John Lemp

CEO & Founder

New AutomaticRev Program Guarantees 50% Revenue Uplift for Media Publishers

AutomaticRev Revcontent Guaranteed Revenue Program

SARASOTA (August 10, 2018) – In order to help media publishers meet their revenue goals more consistently, Revcontent today announced a new program called AutomaticRev ‘Revenue you can depend on’ which offers a 50 percent guaranteed uplift in revenue for Revcontent’s adfeed product compared to other content recommendation feeds. The AutomaticRev guarantee program allows publishers […]

Read More

Charlie Terenzio

Brand Manager

Best Practices for Native Advertising

best practices native advertising

Between the rising costs of online advertising and increasing concerns over banner blindness,  it’s never been more important than now to ensure your digital marketing strategies are effective. Which is why many advertisers, marketers and publishers alike are utilizing native advertising to see better results. However, this doesn’t mean this practice will automatically generate a […]

Read More

What is Native Advertising?

what is native advertising

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and […]

Read More

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

Read More

Morgan McAbee

Brand Strategist

How to Optimize Your Content for SEO

how to optimize your website content for seo

Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has quickly become one of the most important digital marketing strategies for any business these days. But even if you know […]

Read More