What is Native Advertising?

what is native advertising

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and […]

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Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

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Morgan McAbee

Brand Strategist

How to Optimize Your Content for SEO

how to optimize your website content for seo

Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has quickly become one of the most important digital marketing strategies for any business these days. But even if you know […]

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How Revcontent Means Complete Brand Protection

Brand safety and protection is a top priority when exploring native advertising and content recommendation, and we have always been proactive in ensuring consumers are protected with industry-leading technology that drives a powerful user experience.  We believe in building relationships built on trust and powering personal web experiences. For publishers, this means industry leading performance […]

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Morgan McAbee

Brand Strategist