We are excited to have officially launched our Truth in Media Initiative as an industry-first for content recommendation companies to continue the fight against fake news with the inclusion of a user driven-feedback mechanism. This mechanism allows consumers to report articles they believe may be fake news directly from Revcontent widgets. This is in addition to the substantial enforcement, Revcontent has always had on this front since inception.
With consumer protection as the #1 goal, this control was needed to ensure users had a voice in what content appeared as they browsed the web. Entirely in the user’s control, consumers have the ability to report content as Fake News and allows Revcontent algorithms to learn from that across all Revcontent widgets.
“This is the first step in our Truth in Media Initiative that we’re really excited to launch. We have always been proactive in ensuring our consumers are protected with industry-leading technology that drives a powerful user experience, and now we also have an opportunity for them to report misinformation,” said Richard Marques, Chief Marketing Officer at Revcontent.
“The cornerstone of journalism is about a relationship between media companies and their users. As with any relationship, it needs to be built upon trust and creating a better user experience. This is very important to our company and our culture, and we are excited to be in a position to make an impact in this arena, especially in the fight against Fake News. We know that we and the entire online advertising industry needs to keep improving and making the user the first priority,” said John Lemp, CEO and Founder of Revcontent.
In the Truth in Media Initiative, Revcontent has several other tools in development to assist media brands and consumers both with combating problems facing the media industry. Over the next few weeks, these partnerships and innovations will be implemented across Revcontent’s network that reaches 97% of U.S. households.
Powering 250 billion content recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more, sign up or visit our website.