Revcontent Launches Industry-First vCPM

With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, Revcontent is excited to announce the launch of vCPM bidding.

While many networks offer CPM bidding, Revcontent’s vCPM is the first of its kind. Revcontent built vCPM out of a desire for transparency and consistent innovation. The goal of vCPM is to be a valuable tool for brands and agencies to connect with users on a deeper level, allowing them to build powerful and meaningful relationships.

Chris Maynard, Vice President of Product Engineering, said, “Viewable CPM takes all the guesswork out of content recommendation bidding. There are some real interesting things advertisers can now accomplish with our API.”

 

Login or signup to start vCPM bidding today!

Read the official press release on Ad Tech Daily.

 

Powering 250 billion content recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about Revcontent’s vCPM, sign up or visit our website.  

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John Lemp

Revcontent CEO and Founder, John Lemp is an entrepreneur who has built two internet companies from the ground up into multi-million dollar businesses, and all with $0 in funding. John graduated from the Rochester Institute of Technology with a Bachelors of Science in Information Technology. In 2013, John Founded Revcontent, a content recommendation network. Revcontent has grown into one of the largest Native and Content Recommendation companies in the world, powering over 250 Billion Content Recommendations per month.