With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, Revcontent is excited to announce the launch of vCPM bidding.
While many networks offer CPM bidding, Revcontent’s vCPM is the first of its kind. Revcontent built vCPM out of a desire for transparency and consistent innovation. The goal of vCPM is to be a valuable tool for brands and agencies to connect with users on a deeper level, allowing them to build powerful and meaningful relationships.
Chris Maynard, Vice President of Product Engineering, said, “Viewable CPM takes all the guesswork out of content recommendation bidding. There are some real interesting things advertisers can now accomplish with our API.”
Read the official press release on Ad Tech Daily.