Measuring the effectiveness of mobile campaigns has always been challenging. Mobile ad spending hit $100M in 2016 alone. For the first time, mobile advertising represented more than half of all digital advertising revenue, yet according to Forrester Research, 67% of marketers say that they can’t measure their ROI on mobile.
We’re excited to announce that Revcontent is fully integrated into Adjust.com, a leading business intelligence platform for mobile app marketers.
Adjust.com combines attribution for advertising sources with mobile app analytics and store analytics for advanced marketing insights. Similar to our integration with TUNE, Kochava, and AppsFlyer, our integration with Adjust.com will make it easy for our partners to accurately track and optimize their mobile campaigns.
For the launch, our advertising partners will have the ability to understand in-app behavior, monitor conversion funnels, and discover which users spend the most. Our integration with Adjust.com will also allow partners to comprehensively measure their best performing ads so they can scale their campaigns with direction and transparency.
We reach 97% of US households, according to Quantcast, allowing our branded advertisers to reach their ideal audience at the right time. With 85% of our network traffic coming from mobile, we are excited to give advertisers the opportunity to effectively measure and optimize their mobile campaigns.
Powering 250 billion content recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more, sign up or visit our website.