Mobile Attribution is Always a Challenge
Mobile ad spending climbs every year, and instead of thinking mobile-first, many are shifting their mindset to mobile-only.
Mobile ad spending hit $100M in just 2016 and now makes up more than 50% of digital market – the US and China alone will account for nearly 62% of global mobile ad spending.
The game has changed for mobile apps buying traffic.
photo via eMarketer
We’re excited to announce that Revcontent is fully integrated into both Kochava, AppsFlyer, TUNE/HasOffers, three of the leading attribution platforms for mobile marketing.
Our partners are already seeing the results as they can achieve and attribute the ROI directly to the installs they get from Revcontent ads.
Massive Increase in Installs and Massive Decrease in Cost per Install
This has allowed the largest app developers in the world to massively increase installs and massively decrease cost per installs, combining it with other powerful Revcontent targeting options.
For our launch, our advertisers like eBay and Game of War can drive app downloads based on the type of content people are viewing instead of basic demographics. By partnering with mobile attribution companies such as Tune, Kochava, and AppsFlyer, our advertisers can better measure downloads and other campaign data.
We reach 97% of US households, according to Quantcast, and for our branded advertisers, this massive reach allows them to connect with the right user at the right time. Not only do we reach 97% of US households, but 85% of our network traffic comes from mobile.
With a huge statistic like that, we’re excited to give advertisers the opportunity to grow using all the proprietary algorithms and data we have available in our network.
Additionally, the personalization granularity of our technology is a driving force in providing the best experience for advertisers. Our acquisition of Rover, a Silicon Valley machine learning company, was key in building that personalization to be 3X more granular than Facebook and 10X more granular than competitors.
“Building an open web is key to spreading ideas and innovation – by giving mobile app advertisers detailed attribution capabilities, plus network-wide transparency, they can scale with direction and purpose as outlined by the data their campaigns generate,” said Jon Mitchell, VP of Advertising at Revcontent.
To get started, sign up for the Revcontent platform and get your campaigns running today.
Powering 250 billion content recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about Revcontent partnerships, sign up or visit our website.