Revcontent Founder/CEO, John Lemp, Quoted in Wired

“Then last fall, Revcontent’s founder and CEO John Lemp reached out for help reducing the racy ads. The times had changed, even for a web advertising in Florida. He credits the birth of his second daughter for his sudden desire to strip the racy ads from his network. He references the #MeToo movement as the reason for the startup’s expeditious wokeness. And sure those things count, but there’s an immediate business reason for Revcontent to position itself as clean well-lit place for web advertisers: as premium advertisers grow increasingly skittish about the material that surfaces adjacent to their brands on the web, choosing to lay off the cleavage shots is a marketing opportunity. So Lemp invited Halverson to visit the company’s Sarasota headquarters, learn how his business works, and help Revcontent figure out which ads exploit and degrade women.”


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Founder of Revcontent, and CEO until 2018, John Lemp is an entrepreneur who built two internet companies from the ground up into multi-million dollar businesses, and all with $0 in funding. John graduated from the Rochester Institute of Technology with a Bachelors of Science in Information Technology. In 2013, John Founded Revcontent, a content recommendation network. Revcontent grew into one of the largest Native and Content Recommendation companies in the world, powering over 250 Billion Content Recommendations per month.

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