revcontent device targeting

Revcontent Launches Mobile OS Targeting for Further Optimization and Granularity

We’re excited to release yet another targeting tool, Revcontent Mobile OS Targeting, designed to target and optimize based on mobile device operating system. We love knowing that our hard work pays off in our partners’ successes, and we want to give them all the tools they need to scale and grow their brands. As the only content recommendation network to offer Mobile OS Targeting, our partners now have another option to further optimize campaigns, maximizing performance and engagement.

John Lemp, Revcontent CEO and Founder, said, “As consumers and emerging markets continue to do more and more with mobile devices, advertising budgets follow. We want our clients to have the maximum level of granularity for their targeting and attribution. Revcontent Mobile OS Targeting is designed to do just that. We’ve known for years that user experience and conversion patterns vary greatly by mobile operating system, so now our partners can create campaigns with marketing messages built around this data, creating higher ROI for our partners and a better user experience for consumers.”

Revcontent Mobile OS Targeting is especially beneficial for mobile app developers and marketers, driving different funnels and sales strategies for iOS, Android and Windows mobile devices. Revcontent Mobile OS Targeting allows advertisers target highly-engaged users and buyers on all devices and geo-locations around the globe.

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Richard Iwanik-Marques

Richard is the Chief Marketing Officer at Revcontent.