Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads
Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition for Better Ads leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.
At the time of this announcement, Revcontent CEO & Founder John Lemp, said, “The web as we know it is broken. People want a better experience on the web with ads that are less annoying and intrusive.”
John added, “Our participation on the board of the Coalition for Better Ads, alongside the likes of Facebook and Google, shows how committed we are to continuing to improve ad quality and the user experience for millions of people across the web. It is up to us to come up with solutions that make a positive impact, not only in native advertising but in advertising across the board.”
“We are excited to add our insight and expertise from the native advertising industry to the work being done by the Coalition for Better Ads,” John Lemp said.
John added, “The research and work that the Coalition have rolled out aligns closely with our mission and complements the many improvements to ad quality we have implemented on our network. We promise to continue to advocate on behalf of users and media publishers in our role as a board member.”
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