“Sexual misconduct and exploitation is a massive problem that this world faces on a daily basis,” said John Lemp, founder and CEO at Revcontent. “As a Christian and someone who was shocked by the amount of stories that have been shared through this movement, I wanted to ensure that Revcontent was doing its part to eliminate sexually explicit imagery, headlines and landing pages, not only in our network, but in advertising as a whole.”
He said Revcontent always had policies and guidelines restricting explicit content. But this change further limits advertisers from using provocative imagery for clicks based on feedback and recommendations from the National Center on Sexual Exploitation.
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