“Since we started Revcontent, we have always remained focused on providing a better user-experience to people,” John Lemp said. “Machine learning plays a huge role delivering more relevant content to people. When we deliver more content to people based on their interests, they enjoy their experience more and our advertiser and publisher partners enjoy the revenue growth that comes with that level of engagement.”
“And Lemp pointed out that Revcontent’s personalization engine is over three times more granular than Facebook and other competitors. He pointed out that Facebook has around 800 interests for targeting compared to Revcontent’s 3,000 data points.”
“Lemp and Revcontent are also viewed as leaders in the content recommendation industry. And Lemp hinted at several new pieces of technology in the pipeline that they are testing with media partners, which promises to continue revolutionizing native advertising.”
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