Revcontent announces its latest exclusive partnership with Purch, a digital content and commerce company that helps 100MM users make better buying decisions. To build engagement and drive a deeper relationship with readers, Purch will utilize Revcontent’s powerful, user-focused technology across renowned worldwide brands.
As the #1 tech publisher in the U.S., Purch is driving the future of content and commerce through “decision-enablement” – helping users make the best purchases for their needs, and their wallet, by surfacing relevant reviews, advice, deals, and seamless shopping extensions. With a strategy built on user experience, Revcontent and Purch partnered together to continue empowering a free and open web. Revcontent’s industry-leading technology gives Purch, along with other media brands such as Forbes, Newsweek, and Reuters, the power to build and strengthen personal relationships with users.
Michael Hannon, Vice President, Yield and Revenue Optimization at Purch, said, “After testing the entire market, Revcontent’s technology and publisher tools gave us significantly better returns.”