Revcontent Employee Spotlight: Nick Cote, Director of Publisher Operations

Nick Cote Revcontent

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Nick Cote, Director of Publisher Operations at Revcontent.   1.)  What does a typical day look like for the Director of Publisher Operations? “Typical” isn’t a word I would use to describe any day at Revcontent with how fast the industry is changing. […]

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Charlie Terenzio

Brand Manager

Revcontent Employee Spotlight: Chris Maynard, Chief Product Officer

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Chris Maynard, Chief Product Officer at Revcontent. 1.) What does a typical day look like for a Chief Product Officer?   Everyday is a focus on product innovation, from working directly with the engineering team, coordinating plans and goals with executive and publishing […]

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Morgan McAbee

Brand Strategist

What is Native Advertising?

what is native advertising

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and […]

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How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might […]

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Morgan McAbee

Brand Strategist

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

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Morgan McAbee

Brand Strategist