Best Practices for Native Advertising

best practices native advertising

Between the rising costs of online advertising and increasing concerns over banner blindness,  it’s never been more important than now to ensure your digital marketing strategies are effective. Which is why many advertisers, marketers and publishers alike are utilizing native advertising to see better results. However, this doesn’t mean this practice will automatically generate a […]

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Revcontent Employee Spotlight: Nick Cote, Director of Publisher Operations

Nick Cote Revcontent

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Nick Cote, Director of Publisher Operations at Revcontent.   1.)  What does a typical day look like for the Director of Publisher Operations? “Typical” isn’t a word I would use to describe any day at Revcontent with how fast the industry is changing. […]

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Charlie Terenzio

Brand Manager

Revcontent Employee Spotlight: Chris Maynard, Chief Product Officer

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Chris Maynard, Chief Product Officer at Revcontent. 1.) What does a typical day look like for a Chief Product Officer?   Everyday is a focus on product innovation, from working directly with the engineering team, coordinating plans and goals with executive and publishing […]

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Morgan McAbee

Brand Strategist

What is Native Advertising?

what is native advertising

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and […]

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