Believe it or not, the holidays are just around the corner, and it’s never too soon to ramp up your marketing strategy for the rush. Here are 3 tips for adding holiday cheer to your marketing campaign:
Holiday Gift Guides
From stocking stuffers to a mom looking for a trendy gift for her daughter, the amount of choices can be overwhelming. Creating a gift guide is a great way to showcase your products to consumers while helping them check names off their lists. It is important that your gift guide is visually appealing, and categorized for a specific topic or group of people. Consider categorizing your gift guides such as “For Him,” “For Her,” or “Top 10 Gifts Under $100.” Providing gift inspiration to consumers is an effective way to boost awareness and drive sales.
Optimize Your Mobile Technology
When it comes to holiday shopping, consumers are increasingly turning to their mobile devices instead of making a trip to the nearest mall. A positive user experience is key to ensuring consumers are engaged with your brand. To keep consumers from abandoning your mobile site, make sure that it loads quickly and is easy to read and navigate. Google offers an easy way to test the mobile friendliness of your webpage.
- A Facebook IQ study found that mobile purchases during the holiday shopping season increased 33% between 2014 and 2015
- Shopping with mobile devices and tablets accounted for $12.7 billion in holiday sales in 2015: comScore
- According to StatCounter, 37% of all website visits in 2015 came from mobile devices.
- A study by Google found that 82% of smartphone users use their phones to look up a product while shopping in a physical location
Consumers don’t want to spend time searching on your site for an item they saw on your blog or social media. Shoppable content (i.e. images, articles, videos) allows consumers to add the item directly to their cart or takes them directly to the purchasing page. Providing users with a quick and easy shopping experience is a great way to drive sales. For example, Liketoknow.it is a popular shopping tool used on Instagram. Users simply “like” an Instagram photo and automatically receive an email with a link to purchase the items. Recently, Instagram came out with a new feature allowing brands to tag products in their photos, making it a great platform to showcase products. Advertisements on Snapchat also began to feature shoppable content, allowing users to buy products directly from the app. With the rise of social media platforms making online shopping easier than ever for consumers, there is no better time to take advantage of these features.