There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change.
— Jeff Bullas (@jeffbullas) May 24, 2018
Here is an excerpt from Jeff Bullas’ article about the benefits of Engage.IM:
- Engagement. Engage.IM has a 4-5x better engagement rate before content personalization and 11x after, compared to traditional native ad feeds. This is due to their social media integrations, likes, comments, reactions, and powerful personalization algorithm.
- Personalization. Engage.IM users see a personalized experience across all sites, with over 3,000+ user segments. Their open-source design enables further personalization by integrating with your favorite apps, comment platforms, video, and polling or survey tools.
- More revenue for publishers. Increased personalization results in more engagement and revenue for publishers on the network. Publishers are seeing vRPMs as high as $20 thanks to increased time on site, more pages per visit and better personalization for users.
- More social, less greed. Engage.IM puts an emphasis on the user experience, opting to perform more as a social platform than a continuous scroll ad-wall.Engage.IM is the only one of these new platforms that empowers an Open Web by allowing publishers to determine the best strategies for monetization and content.
Read the full article here.
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