Your call-to-action is one of the most important aspects of your marketing efforts. Whether it’s getting users to read your blog post, subscribe to your newsletter or sign up for your services, your CTA is the key to getting users to take action. Here are some tips for creating a high-performing CTA:
Create Clear Messaging
Your call-to-action should clearly lay out the benefits that users will have for following through with the action, otherwise, your CTA might not be successful. People want to know the value that you are able to provide to them upfront. For example, if your CTA says “Learn More,” this should be accompanied by text that reveals what users will actually get out of taking the action. Your graphics, headline, and copy should all point to the same goal as your CTA button. If users can’t immediately find what they are looking for, they will look elsewhere.
Use Action Words in your Call-To-Action
The best calls-to-action use action words such as “Learn More,” “Subscribe Now” or “Join Our Community.” For example, instead of saying “Our EBook is Now Available,” Try using “Download Our EBook Today.” The first example isn’t clear to users how they will actually get their hands on the ebook. With the action word, the CTA is much more informative and clear that users will simply be able to download the e-book immediately. Instant gratification is a strong selling point when it comes to your online marketing efforts.
CTAs with a strong sense of urgency are a great way to get users to take action right then and there. For example, a CTA such as “Sign up Today for 50% Off,” or “Start Your Free Trial Today!” provokes a sense of excitement. Who wouldn’t want to get access to a discount? By creating a sense of urgency, users are motivated to take action because they don’t want to miss out by not acting fast enough.
Make Your Call-To-Action Personal
According to Hubspot, targeted calls-to-action perform 202% better than generic CTAs. The more personalized you make your CTA, the better. Users want to feel like you are speaking directly to them in a conversational tone. Try using words like “you” or “your” instead of “me” or “we.” If possible, a CTA that is targeted towards a specific user is even better. For example, a first-time website visitor might need to learn more about your product or services before they are ready to sign up. On the other hand, another site visitor may be a qualified lead that’s ready to take action. In this case, it would make sense to create two separate CTAs tailored to the specific user.