facebook change

Facebook’s Push for Authentic Communication

Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines. 

Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click articles and then return quickly to Facebook.

We also used machine-learning technology to analyze examples of clickbait headlines Facebook is looking for. Read that list here.

Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click articles and then return quickly to Facebook.

  1. The headline withholds information required to understand what the content of the article is;

facebook change

2. The headline exaggerates the article to create misleading expectations for the reader.

facebook change

With organic reach always a primary goal for social media, take this news into account when brainstorming and creating editorial headlines in order to not lose your reach. Research shows users want to see authentic stories, so creating valuable, engaging content is always the way to go.

For more info on best publishing practices for Facebook, check out their guide, which is actually very detailed and informative.

 

Powering 250 billion content recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about content that converts, sign up or visit our website.  

Share This:

John Lemp

Revcontent CEO and Founder, John Lemp is an entrepreneur who has built two internet companies from the ground up into multi-million dollar businesses, and all with $0 in funding. John graduated from the Rochester Institute of Technology with a Bachelors of Science in Information Technology. In 2013, John Founded Revcontent, a content recommendation network. Revcontent has grown into one of the largest Native and Content Recommendation companies in the world, powering over 250 Billion Content Recommendations per month.