With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in industry transparency. Today, Revcontent is excited to announce the launch of vCPM bidding. While many networks offer CPM bidding, Revcontent’s vCPM is the first of its kind. Revcontent built vCPM out of a desire […]
At Revcontent, our vision is to empower brands to build deeper connections with users, with powerful technology as the backbone of this seamless experience. That’s why our Innovation Team set a personal goal to create something new every 2 weeks. Fresh out Revcontent Innovation Labs is our new widget, RevShifter – a slick unit built for […]
We’re excited to announce the launch of the Revcontent Performance Dashboard, designed based on feedback from our trusted partners. Giving our publishers control of their site and brand monetization is a top priority, and our Revcontent Performance Dashboard gives publishers a new tool to monitor performance, identify trends, and quickly view the overall health of their […]
As users desire more and more video content, it’s critical to create a native video experience for users and fully embrace video as a technology. The Revcontent Technology Team saw a gap on video portrayal on content recommendation widgets and created a completely customizable tool, Revcontent Video Overlay, to give users the context of the type of content […]
For everyone who made New Years resolutions in December, February is the month where 80% of resolutions are dropped, says Prevention.com. What good are resolutions if you stick to them for only one month? Resolutions are often centered around improvement, and to be successful goals, they should be both specific and realistic. Instead of being like 80% of Americans, use February to create new resolutions that might better align with your professional goals.
This week, the Revcontent technology team created yet another tool designed to maximize mobile performance for publishers. As screens become smaller and smaller, it’s key for publishers to maximize their space while maintaining a great user experience. Research shows 83% of users say a “seamless experience across all devices is very important,” so mobile ad […]
To give our partners the absolute best tools for optimization and granularity, we recently launched another industry-first targeting tool, Revcontent Brand Targeting. As the only content recommendation network to offer Brand Targeting, Revcontent’s partners now have another option to further optimize campaigns, maximizing performance and engagement. John Lemp, Revcontent CEO and Founder, said, “We pride ourselves […]
It’s our goal to always put our partners in control and give them the most powerful technology to grow their brands. We recently launched our industry-first, patent-pending Revcontent Audience Targeting designed to increase engagement and brand awareness through advanced retargeting. A game-changing tool never before seen in content recommendation, Revcontent’s patent-pending Audience Targeting allows partners […]
In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites.
It’s our goal to always be improving our platform for our partners, so when they ask, we listen. After hearing from our partners that they wanted to customize their widgets even more, we decided to create a unique feature that allows them to add or remove specific widgets from boosts.