Facebook’s Push for Authentic Communication

facebook change

Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.  Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click […]

Read More

Katherine McDermott

Brand Manager

Reverse Engineer Facebook’s New Feed Update: 50 Phrases to Avoid

facebook clickbait

News Feed FYI: Further Reducing Clickbait in Feed At Revcontent, our team used machine learning technology to create a list that’s actually useful for navigating this change, keeping your organic reach, and avoiding getting bumped down in Facebook’s newsfeed. Check out more details here. The headline exaggerates the article to create misleading expectations for the […]

Read More

Katherine McDermott

Brand Manager