TechCrunch: Revcontent & CEO John Lemp “trying to get rid of misinformation with help from the Poynter Institute”

CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network. To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged).

Revcontent and CEO John Lemp were recently featured in an article by TechCrunch and Senior Writer Anthony Ha for their efforts to combat fake news and misinformation. “CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, […]

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John Lemp

CEO & Founder

Revcontent and the International Fact Checking Network to Remove Financial Incentive for Misinformation by Publishers

Revcontent Fake News Policy Fact Check Poynter Institute International Fact Checking Network

SARASOTA (August 13, 2018) – Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy, if two independent fact checkers within the International Fact Checking Network flag a story as false from a publisher within the Revcontent network, Revcontent will […]

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Charlie Terenzio

Brand Manager

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads

SARASOTA (April 27, 2018) – Revcontent, the world’s fastest growing content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads […]

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Charlie Terenzio

Brand Manager

Revcontent Celebrates International Women’s Day and Partners with National Center on Sexual Exploitation

Today, we are excited to celebrate International Women’s Day, a day meant to recognize the achievements of women around the world, while calling for gender equality. International Women’s Day first began in 1909, where women campaigned for equal pay and voting rights. We have come a long way since then, but with recent stories of […]

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Morgan McAbee

Brand Strategist

Revcontent Partners with Brax for Automated Campaign Management and Optimization

At Revcontent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization. What is Brax? Performance marketers use Brax to get a better return on ad spend.   Spend less time on campaign management, analysis, and optimization. Use Brax […]

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Morgan McAbee

Brand Strategist

Revenue Growth Meetings Available for Media Publishers at 2018 IAB Annual Leadership Meeting

Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with […]

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Charlie Terenzio

Brand Manager

Revcontent Integrates with Adjust.com for Advanced Mobile Attribution and In-App Analytics

Measuring the effectiveness of mobile campaigns has always been challenging. Mobile ad spending hit $100M in 2016 alone. For the first time, mobile advertising represented more than half of all digital advertising revenue, yet according to Forrester Research, 67% of marketers say that they can’t measure their ROI on mobile.     We’re excited to […]

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Morgan McAbee

Brand Strategist

Largest Portuguese Media Group Chooses Revcontent As Exclusive Partner for Industry-Leading Technology and High-Quality User Experience

Revcontent, the world’s largest content recommendation network, teams up with SIC and Caras, properties of the largest media group in Portugal, Impresa Publishing. As Revcontent continues to grow and dominate the US market, it has far broader goals on continuing to expand to international markets. This partnership will further Revcontent’s efforts to reach even more […]

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Morgan McAbee

Brand Strategist