This week, the Revcontent technology team created yet another tool designed to maximize mobile performance for publishers. As screens become smaller and smaller, it’s key for publishers to maximize their space while maintaining a great user experience. Research shows 83% of users say a “seamless experience across all devices is very important,” so mobile ad […]
We’re excited to release yet another targeting tool, Revcontent Mobile OS Targeting, designed to target and optimize based on mobile device operating system. We love knowing that our hard work pays off in our partners’ successes, and we want to give them all the tools they need to scale and grow their brands. As the […]
To give our partners the absolute best tools for optimization and granularity, we recently launched another industry-first targeting tool, Revcontent Brand Targeting. As the only content recommendation network to offer Brand Targeting, Revcontent’s partners now have another option to further optimize campaigns, maximizing performance and engagement. John Lemp, Revcontent CEO and Founder, said, “We pride ourselves […]
We live in a mobile age where people are spending more time on mobile devices than ever before. With smartphones dominating the market, it is essential to understand the overall effect and increased opportunities mobile can have on your site and content engagement.
According to the June 2015 Ericsson Mobility Report, the growth of mobile traffic will be exponential in the coming years, with Ericsson predicting that there will be some 6.1 billion smartphones in circulation by the year 2020. And, even with this incredible growth prediction, mobile remains as equally important right now.
Working with Revcontent is a content recommendation experience like no other. Revcontent powers 150 billion content recommendations per month, and while we’re not the largest network, our platform is second to none. The Revcontent Tech Team developed the most intuitive, transparent, and fully self-serve content recommendation platform on the market. With the ability for users […]
It’s our goal to always put our partners in control and give them the most powerful technology to grow their brands. We recently launched our industry-first, patent-pending Revcontent Audience Targeting designed to increase engagement and brand awareness through advanced retargeting. A game-changing tool never before seen in content recommendation, Revcontent’s patent-pending Audience Targeting allows partners […]
Hubspot writes that one of the best ways for publishers to increase engagement is to provide “additional content suggestions related to what readers have already consumed.” But one of the fastest ways to drive your audience away is low-quality content recommendations.
When partnering with a content recommendation engine, you’re in the perfect position to drive high-quality traffic to your site. However, based on your data, you know some campaigns perform significantly better than others. How do you determine what components of a campaign are successful and what doesn’t connect with your audience? Optimization is key to testing out what performs the best for your audience.
In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites.
It’s our goal to always be improving our platform for our partners, so when they ask, we listen. After hearing from our partners that they wanted to customize their widgets even more, we decided to create a unique feature that allows them to add or remove specific widgets from boosts.