The State of Programmatic Advertising

There is no doubt that the technology within digital advertising industry is becoming more automated, but that does this mean?  Today, we will dive into the basics of programmatic advertising, and why it has become so widely adopted among advertisers and marketers. What is programmatic advertising? Let’s start with the definition of programmatic advertising   […]

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Morgan McAbee

Brand Strategist

Revcontent Partners with Brax for Automated Campaign Management and Optimization

At Revcontent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization. What is Brax? Performance marketers use Brax to get a better return on ad spend.   Spend less time on campaign management, analysis, and optimization. Use Brax […]

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Morgan McAbee

Brand Strategist

Revcontent Releases Widget Optimization Templates for Higher Efficiency and Granularity

Revcontent is always innovating and expanding to better serve our partners, so we are excited to announce the release of optimization templates within Revcontent’s Widget Optimizer. Our advertising partners now have the opportunity to apply pre-created Target Only or Blacklist templates to their boosts, making boost optimization even easier and more granular than ever before. […]

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Morgan McAbee

Brand Strategist

Revcontent Video Overlay Launched for Seamless Content Context

revcontent video overlay

As users desire more and more video content, it’s critical to create a native video experience for users and fully embrace video as a technology. The Revcontent Technology Team saw a gap on video portrayal on content recommendation widgets and created a completely customizable tool, Revcontent Video Overlay, to give users the context of the type of content […]

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Richard Iwanik-Marques

Chief Marketing Officer

3 Business New Year’s Resolutions You Won’t Drop By February

For everyone who made New Years resolutions in December, February is the month where 80% of resolutions are dropped, says Prevention.com. What good are resolutions if you stick to them for only one month? Resolutions are often centered around improvement, and to be successful goals, they should be both specific and realistic. Instead of being like 80% of Americans, use February to create new resolutions that might better align with your professional goals.

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Meaghan Otto

Brand Specialist