Gone are the days of posting your content to Facebook, sitting back, and watching your engagement numbers skyrocket. Today, it is key for media outlets and publications to have a consumer-first mindset and to diversify their content distribution efforts in order to survive. Here are our top tips for ensuring you are reaching and […]
There is no doubt that the technology within digital advertising industry is becoming more automated, but that does this mean? Today, we will dive into the basics of programmatic advertising, and why it has become so widely adopted among advertisers and marketers. What is programmatic advertising? Let’s start with the definition of programmatic advertising […]
At Revcontent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization. What is Brax? Performance marketers use Brax to get a better return on ad spend. Spend less time on campaign management, analysis, and optimization. Use Brax […]
Revcontent is always innovating and expanding to better serve our partners, so we are excited to announce the release of optimization templates within Revcontent’s Widget Optimizer. Our advertising partners now have the opportunity to apply pre-created Target Only or Blacklist templates to their boosts, making boost optimization even easier and more granular than ever before. […]
Revcontent launches it intutive and flexible Headline/Image Split Tester, a powerful tool for media brands to drill down into the best performing internal headlines and creatives, without spending hours analyzing the data themselves.
Why Mobile? The summer travel season is officially here, and that means it’s time to start planning ways to engage consumers that are on-the-go. According to eMarketer, digital travel sales in the US will reach $189.62 billion this year, 40.0% of which will come from mobile devices. The amount of US adults researching trips via […]
Now that the summer season is officially here, we’ve entered the prime time to start planning and curating your travel related content and campaigns. According to a survey conducted by Wakefield Research, 30% of full-time employees save more than half of their annual vacations days for the summer. And, these consumers begin researching and even […]
As users desire more and more video content, it’s critical to create a native video experience for users and fully embrace video as a technology. The Revcontent Technology Team saw a gap on video portrayal on content recommendation widgets and created a completely customizable tool, Revcontent Video Overlay, to give users the context of the type of content […]
When exploring native and content recommendation, one of the top priorities for brands is brand protection. It’s critical for the most well-respected media brands to maintain the high-quality their users are accustomed to, and we’re excited to have the platform and the technology to offer complete brand protection.
For everyone who made New Years resolutions in December, February is the month where 80% of resolutions are dropped, says Prevention.com. What good are resolutions if you stick to them for only one month? Resolutions are often centered around improvement, and to be successful goals, they should be both specific and realistic. Instead of being like 80% of Americans, use February to create new resolutions that might better align with your professional goals.