Revcontent launches it intutive and flexible Headline/Image Split Tester, a powerful tool for media brands to drill down into the best performing internal headlines and creatives, without spending hours analyzing the data themselves.
Why Mobile? The summer travel season is officially here, and that means it’s time to start planning ways to engage consumers that are on-the-go. According to eMarketer, digital travel sales in the US will reach $189.62 billion this year, 40.0% of which will come from mobile devices. The amount of US adults researching trips via […]
Now that the summer season is officially here, we’ve entered the prime time to start planning and curating your travel related content and campaigns. According to a survey conducted by Wakefield Research, 30% of full-time employees save more than half of their annual vacations days for the summer. And, these consumers begin researching and even […]
As users desire more and more video content, it’s critical to create a native video experience for users and fully embrace video as a technology. The Revcontent Technology Team saw a gap on video portrayal on content recommendation widgets and created a completely customizable tool, Revcontent Video Overlay, to give users the context of the type of content […]
When exploring native and content recommendation, one of the top priorities for brands is brand protection. It’s critical for the most well-respected media brands to maintain the high-quality their users are accustomed to, and we’re excited to have the platform and the technology to offer complete brand protection.
For everyone who made New Years resolutions in December, February is the month where 80% of resolutions are dropped, says Prevention.com. What good are resolutions if you stick to them for only one month? Resolutions are often centered around improvement, and to be successful goals, they should be both specific and realistic. Instead of being like 80% of Americans, use February to create new resolutions that might better align with your professional goals.
This week, the Revcontent technology team created yet another tool designed to maximize mobile performance for publishers. As screens become smaller and smaller, it’s key for publishers to maximize their space while maintaining a great user experience. Research shows 83% of users say a “seamless experience across all devices is very important,” so mobile ad […]
We’re excited to release yet another targeting tool, Revcontent Mobile OS Targeting, designed to target and optimize based on mobile device operating system. We love knowing that our hard work pays off in our partners’ successes, and we want to give them all the tools they need to scale and grow their brands. As the […]
To give our partners the absolute best tools for optimization and granularity, we recently launched another industry-first targeting tool, Revcontent Brand Targeting. As the only content recommendation network to offer Brand Targeting, Revcontent’s partners now have another option to further optimize campaigns, maximizing performance and engagement. John Lemp, Revcontent CEO and Founder, said, “We pride ourselves […]
We live in a mobile age where people are spending more time on mobile devices than ever before. With smartphones dominating the market, it is essential to understand the overall effect and increased opportunities mobile can have on your site and content engagement.
According to the June 2015 Ericsson Mobility Report, the growth of mobile traffic will be exponential in the coming years, with Ericsson predicting that there will be some 6.1 billion smartphones in circulation by the year 2020. And, even with this incredible growth prediction, mobile remains as equally important right now.